VISA • 360º Cam App
mobile & tablet app
:: proximity bbdo [new york] • senior art director ::
The Visa 360º Cam app allowed Olympics and sports fans all around the world to be where they had never been before: in the athletes' shoes. Delivering on Visa's promise, "Everywhere You Want to Be," we gave fans a chance to feel closer and more connected to their favorite athletes, enabling a full access experience to their training routines and life stories.
The app uses interactive panoramic video to create a first person perspective on Olympic training. By tilting and moving your mobile device, you will shift the POV 360 degrees and see what the athlete sees and beyond (you can even access perspectives that the athletes have never seen before).
The following athletes from different sports and backgrounds were featured on Visa 360º Cam:
• Julia Mancuso - USA | Alpine Skiing - Bronze
• Roz Groenewoud - Canada | Freestyle Ski Halfpipe
• Emily Cook - USA | Freestyle Ski Aerials
• Meryl Davis & Charlie White - USA | Ice Dancing - Gold & Bronze
• Pavel Datsyuk - Russia | Ice Hockey
• Denis Ten - Kazakhstan | Figure Skating - Bronze
• Sarah Hendricksen - USA | Ski Jump
In just 30 days, the app was downloaded 329,125 times in over 100 countries around the world.
Download the iOS App on iTunes Store.
Download the Android App on Google Play.
:: camera rig | technology :: YellowBird
