STATE FARM • Play & Illuminate
integrated & interactive campaign • facebook platform • banners • web videos • mobile • gaming
:: alma ddb [miami] • senior art director ::
31 million people in Latin America live without electricity. To help improve this, we created an interactive platform for State Farm (America’s largest insurance company), where policy holders and fútbol aficionados generated virtual minutes of light.
Minutes could be generated through the platform via a digital game, liking freestylers videos and playing with an AR app. These minutes would later be translated into sOccket ball donations to Latin American communities in need, thus helping them Get to a Better State ™ (brand’s mantra). After 15 minutes of play, sOccket balls generate 3 hours of light once plugged into a lamp.
.: Case Study :.
.: Tab Components :.
.: Freestylers' Videos :.
:: Director :: Manolo Celi
