IKEA • Play to Pay [Work in Progress]
integrated • activation • experiential • local, regional 🇯🇵 🇨🇳 🇰🇷 & global
:: wunderman thompson tokyo • regional group creative director ::
Framed within our Make Home Happen regional campaign, we aimed to launch the new Ikea home music collection: Obegränsad.
We created Play to Pay: A music royalties program that turns your original music into Obegränsad gear, to make your ideal home studio happen, getting artists closer to making it with our collection and platform.
Play to Pay is still a work in progress. This project is being brought to life within the Wunderman Thompson network, a joint effort between WT Tokyo and Shanghai, with support from WT London, Canada and Denmark.
:: Creative Director partner :: Mark Brenndorfer
