IKEA • Home is the Centre of the Universe

integrated campaign • regional 🇯🇵 🇨🇳 🇰🇷
:: wunderman thompson tokyo • regional group creative director ::

Launching Ikea’s 2023 Spring collection across China, Japan and Korea, we realized home is at the centre of everything we love, our family and all of our passions. Ikea, through its furnishing and storage solutions enables you to make the most of your home, helping you discover that Home is the Centre of the Universe.

This project was a great Wunderman Thompson network collaboration, a joint effort between WT Tokyo and Shanghai, with support from global (WT London, Dubai and APAC leads).

:: Director :: NingNing : ProFilms Shanghai
:: Music & Sound Design :: Pickle Music (New York & Madrid)
:: Photographer :: Ken Goh