DOG SHELTER • BARKSY | The MasterPees Collection

activation • for good
:: wunderman thompson tokyo • creative director ::

Only 7% of dogs in Japan homes come from dog shelters, that leaves thousands of dogs with no home. Shelters, in turn, struggle with funding, which means more dogs have to be put down every month. However, to this day, lots of Japanese are not even aware of the adoption alternative. So, how could we raise awareness of the issue, while at the same time, generating extra fundings for shelters?

We set out to bring awareness to the fact that shelter dogs exist and that they have really fun and quirky and unique personalities.

Introducing Barksy. The MasterPees Collection.
An art collective unleashing the true street artists within shelter dogs. How? With their pee, monetising pee art for Shelter Dogs.

In collaboration with stencil artist Kansuke Akaike and PeaceWanko dog shelter, we used a special canvas that reacts to pee, capturing each dogs’ essence and unique personality.

Each piece was then sold physically, in art galleries and shelters, as well as digitally, in the form of fragrance-free NFPees, successfully raising awareness about shelter dogs, enabling them to save themselves.

.: Case Study Video | Introducing Barksy & The Original Street Artists :.

.: The MasterPees Collection :.