ASUS • Unleash Your Creative Power

web film • print • ooh
:: jwt [singapore] • associate creative director ::

Unveiling ASUS’ new ZenBook Pro, the company’s most advanced and premium laptop, we created a film and campaign featuring Gal Gadot as the company’s brand ambassador. The campaign captures Gal in the middle of her creative process, with everything that entails - the trial and error, the inspiration and the leap beyond one’s comfort zone, the victories, the failures, the moment of realisation and clarity, and the satisfaction of seeing it all come together.

Technology today has democratised creativity in that everyone can create anything they want, from a song to a film or an app and everything in between. The ZenBook Pro and its revolutionary ScreenPad, a second display / touchscreen built into the touchpad, is the perfect tool to help you unleash the full potential of your creative power.

:: Director :: Ben Briand
:: DOP :: Peter Suschitzky
:: VFX & Animation :: Andrew Van Der Westhuyzen | Collider | BlackBird
:: Music :: Michael Yezerski
:: Photographer :: Warwick Saint

ASUS • Unleash Your Creative Power

.: Film | Unleash Your Creative Power :.

.: Print | OOH :.