ASUS | Vivobook • Be Your True Colour
music video / social film • original music & lyrics • print • ooh
:: jwt [singapore] • creative director ::
We introduced ASUS’ new Vivobook line with an anthem / music video celebrating our target markets’ individuality and courage to live boldly, to be themselves and never follow the crowd. Each one of the film’s scenes is a testament to finding and embracing one’s true self, one’s true colour, while at the same time, they each highlight the laptop’s main features: ergolift, thin and light, wider display and thinner bezel, performance and multiple vibrant colour blocking options.
:: Director :: Harry George Hall
:: DOP :: Chris O’Driscoll
:: Music :: Song Zu Singapore
:: Lyrics :: Song Zu + Harry George Hall + JWT [lyrics below]
.: Anthem | Music Video | Be Your True Colour :.
.: Features | Supers Treatment :.
.: Profiles & Behind the Scenes :.
.: Be Your Own True Colour | Lyrics :.
Wake up, step out, look out, shout!
Find your one true colour… now
Get bold, step out, look out shout!
Break thru, find your colour, loud!
Be your one true colour. Find your one true colour.
Make Your Own Route, Look out, shout!
Dare you, find your colour, loud!
Be your one true colour. Find your one true colour.
Dare to be different.
Be your true colour, have no fear.
Come on join us, time is near.
Be your one true colour. Find your one true colour.
.: KVs | Print | OOH :.
We captured ASUS’ Brand Ambassador Gal Gadot to further push the campaign’s visibility and tone. In order to differentiate ZenBook and VivoBook, the VivoBook visuals show a more joyful Gal celebrating the final outcome of her creative process, as opposed to seeing her in the middle of it.
:: Photographer :: Warwick Saint
